The brief before the activation.
Event swag that gets noticed, photographed, and talked about.
Start with the moment. Not the catalog.
Event swag is often ordered from a catalog the week before the event. We start with a different question: what should someone feel when they open this? What's the moment you're building? That answer shapes the product.
- Custom product development when the brief can't be answered off the shelf
- Logistics handled end to end — sourcing, production, and delivery on schedule
- Designed to be photographed, kept, and talked about.
Riders signing hats. Fans holding them for years.
Ducati's Moto GP round is a global event — one stop on a circuit that runs across six continents. For the U.S. round, Kaspo outfits the whole moment: VIP swag for Ducati Island, team gear, the inflatable arches, and the hats. Factory riders sign those hats and throw them into the crowd. The merch doesn't just carry the logo — it becomes part of the activation. You don't throw that away.
FC Dallas, the Pacers, RedFest — same team behind the swag.
KeyBank activates at events across the country — FC Dallas, the Tulip Festival, Indiana Pacers games, RedFest. They don't hand each one to a local vendor. They hand all of it to a Colorado shop. From branded charging cables to the giveaways fans actually pocket, Kaspo sources, produces, and ships to every venue on schedule — trusted to show up big-league in eleven states.
I found Kaspo in 2008 looking for help with a simple sports-team t-shirt. The work was flawless — so I took them with me to my first marketing job, and every one since. Eighteen years later, still working with them.
Stacy — marketing leader · Larabar, General Mills, Xactly
Tell us the moment you're planning.
Describe the occasion, the audience, and what needs to happen — that's where we start.
Or see what we've built: Our Work →